| 當期課號 |
1545 |
Course Number |
1545 |
| 授課教師 |
賴明德 |
Instructor |
LAI,MING TE |
| 中文課名 |
節慶活動企劃行銷與實務 |
Course Name |
Festival Marketing and Events Planning Practice |
| 開課單位 |
休閒事業管理系(四日)三A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.介紹節慶與賽會活動的主題構思、執行計劃的擬定與管理、後勤支援的控管、行銷與宣傳的重要性、後續的評估與報告撰寫。
2.讓學生學習辦理節慶與賽會活動所需的計劃、管理、實際操作原則。
3.建立學生節慶與賽會活動的管理與經營的技能潛力。 |
Objectives |
This class will describe the history, the tradition, and the activities of the holidays in Taiwan and the other countries. It also study how to plan and to manage the festivals and special events. |
| 教材 |
單元講授
個案研討
活動企劃撰寫 |
Teaching Materials |
Lecture
Case study
planning composition |
| 成績評量方式 |
出席狀況10%
上課表現20%
期中測驗30%
期末測驗40% |
Grading |
Attendance 10%
Discussion involvement:20%
Midterm exam 30%
Final exam 40% |
| 教師網頁 |
|
| 教學內容 |
藉由單元主題講授,實務個案研究,節慶活動行銷企劃提案,建構學生對休閒產業節慶活動行銷管理理論架構之理解,並建立學生具備活動行銷之知識技能
(自編教材另參考休閒活動企劃叢書上冊及執行策略與效益評估下冊) |
Syllabus |
Through the programmed unit lecturing and case study to build students' understanding about Festival marketing of theory, and to enhance students' practical knowledge, skill and creativity capabiility of festival marketing and Events planning pratice. |