當期課號 |
0229 |
Course Number |
0229 |
授課教師 |
江佩珍 |
Instructor |
CHIANG,PEI CHEN |
中文課名 |
企劃寫作 |
Course Name |
Proposal Writing and Presentation for Media |
開課單位 |
中文寫作課群(日) |
Department |
|
修習別 |
選擇必修 |
Required/Elective |
Topics in Chinese Writing |
學分數 |
2 |
Credits |
2 |
課程目標 |
如果商場是戰場,企劃就是作戰指揮中心,如果商場是田徑場,企劃是就是十項全能的競技。因為企劃寫作是結合資訊、知識、智慧、執行力的思想與行動的藝術,它需要大量消耗心智、體力,必須不斷地補強充電。因此。修課學生必須是一個全方位的知識份子,也是一個探險旅行者,更是了解市場走向,客戶需要的心理學家。同時,也應是運動愛好者。 企劃寫作不簡單,但很好玩,如何?放馬過來!一齊構築夢想,展現魅力吧! |
Objectives |
If business is like battle field, proposals are the command center of the battle. Because writing proposals is a combination of information, knowledge, wisdom, and execution, it needs a lot of mind and physical powers. The student taking this course will become a full intellect, understand the customers' psychological demands and grasp the market trends. |
教材 |
1.《創意與非創意表達》林保淳等編著,台北:里仁,1997 2.《應用中文》蔡輝振總編,台北:麗文,2008 3.教師自編講義 |
Teaching Materials |
Textbook |
成績評量方式 |
1.平時出缺席狀況.課堂表現(30%) 2.分組報告(30%) 3.考試(40%) |
Grading |
1.Attendance and Participation(30%) 2.Group Presentations(30%) 3.Exam(40%) |
教師網頁 |
|
教學內容 |
文章書寫、各種類型企劃書實例教學與習作。 |
Syllabus |
Inclusive of literary writing, project proposal, presentation. |