| 當期課號 |
0211 |
Course Number |
0211 |
| 授課教師 |
劉福田 |
Instructor |
LIOU,FU TIAN |
| 中文課名 |
企劃寫作 |
Course Name |
Proposal Writing and Presentation for Media |
| 開課單位 |
中文寫作課群(日) |
Department |
|
| 修習別 |
選擇必修 |
Required/Elective |
Topics in Chinese Writing |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
如果商場是戰場，企劃就是作戰指揮中心，如果商場是田徑場，企劃是就是十項全能的競技。因為企劃寫作是結合資訊、知識、智慧、執行力的思想與行動的藝術，它需要大量消耗心智、體力，必須不斷地補強充電。因此。修課學生必須是一個全方位的知識份子，也是一個探險旅行者，更是了解市場走向，客戶需要的心理學家。同時，也應是運動愛好者。
企劃寫作不簡單，但很好玩，如何?放馬過來!一齊構築夢想，展現魅力吧! |
Objectives |
If business is like battle field, proposals are the command center of the battle. Because writing proposals is a combination of information, knowledge, wisdom, and execution, it needs a lot of mind and physical powers. The student taking this course will become a full intellect, understand the customers' psychological demands and grasp the market trends. |
| 教材 |
黃俊郎之應用文 |
Teaching Materials |
Practical writing of the Huang Junlang |
| 成績評量方式 |
期中考30
期末報告40
平時成績30 |
Grading |
It is mid-term to test 30
Term paper 40
Score of the peacetime 30 |
| 教師網頁 |
|
| 教學內容 |
整體以企劃書為主軸
將全班分組組成規劃小組
將契約、廣告等運用文書融入其中 |
Syllabus |
Among the whole groups take the business planning book as
the main axle the entire class the composition plan group
the contract, the advertisement and so on integrates using the copy clerk |