| 當期課號 |
7337 |
Course Number |
7337 |
| 授課教師 |
楊浩偉 |
Instructor |
|
| 中文課名 |
廣告促銷表達 |
Course Name |
Advertising and Promotion |
| 開課單位 |
應用外語系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
學生將在這門課中習得如何製作出色的廣告之相關理論和方法。這門課將包括廣泛的閱讀和多種類型的廣告實例。學生將分組並利用課堂上所教授的方法創造自己的新廣告。 |
Objectives |
In this class, students will be taught the theory and techniques of effective advertising. The course will consist of extensive reading and will also include numerous examples of advertising of various types. Students will participate in group projects and design their own advertisements to demonstrate their knowledge of advertising techniques acquired throughout the course. |
| 教材 |
開學第一節課宣佈。 |
Teaching Materials |
To Be Announced. |
| 成績評量方式 |
作業與表現30%
期中考(報告)30%
期末考(報告)40% |
Grading |
Homework 30%
M-test 30%
F-test 40% |
| 教師網頁 |
|
| 教學內容 |
學生將在這門課中習得如何製作出色的廣告之相關理論和方法。這門課將包括廣泛的閱讀和多種類型的廣告實例。學生將分組並利用課堂上所教授的方法創造自己的新廣告。 |
Syllabus |
In this class, students will be taught the theory and techniques of effective advertising. The course will consist of extensive reading and will also include numerous examples of advertising of various types. Students will participate in group projects and design their own advertisements to demonstrate their knowledge of advertising techniques acquired throughout the course. |