| 當期課號 |
7126 |
Course Number |
7126 |
| 授課教師 |
嚴國慶 |
Instructor |
YAN,KUO QIN |
| 中文課名 |
電子化行銷策略專題 |
Course Name |
Electronical Global Marketing Strategy |
| 開課單位 |
台灣產業策略發展博士學位學程一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
利用電子化商品或工具分析行銷策略 |
Objectives |
Using essential marketing theories and methodology to posit industry and enhance electronic industry performance. |
| 教材 |
The one to one fieldbook, By Don Peppers & Martha Rogers
好行銷，臉譜出版社 |
Teaching Materials |
The one to one fieldbook, By Don Peppers & Martha Rogers
好行銷，臉譜出版社 |
| 成績評量方式 |
心得報告 50%
研討參與程度 50% |
Grading |
Presentation and Report 50%
Interactive rate 50% |
| 教師網頁 |
|
| 教學內容 |
透過電子化元件及通訊手段，產業間的競合策略將會影響其市場行銷策略，本課程即在研討產業供應鏈內的行銷策略如何運用在電子化的媒介 |
Syllabus |
The course aims to deepen the connection between the theory and practice of marketinf strategy through electrical devices, and to broaden the perspective to the practice of e-marketing in worldwide industries. |