| 當期課號 |
7045 |
Course Number |
7045 |
| 授課教師 |
陳悅琴 |
Instructor |
CHEN,YUEH CHIN |
| 中文課名 |
策略管理研究 |
Course Name |
Strategic Management Research |
| 開課單位 |
企業管理系碩士班二A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
This course has four related aims: 1.To evaluate the strategy literature with particular reference to Porter, Hamel, Peters and Waterman etc. 2. To demonstrate that strategic management is not a set of rules or a formal plan but an on-going process involving the integration of leadership roles and management functions around a widely-shared, long-term goal. 3..To explore the sources of enterprise competitive advantage 4. To discuss enterprise strategy contents, formulation, implementation. |
| 教材 |
1.國外期刊文獻資料
2.Hill & Jones著，朱文儀、陳建男譯，策略管理，華泰文化。
2.企業策略與競爭分析_工具與應用／Fleisher & Bensoussan／培生出版
3.Jay Barney, William Hesterly著，蔡馥陞譯，策略管理與競爭優勢，華泰
4.司徒達賢著，策略管理新論─觀念架構與分析方法，智勝出版出版。 |
Teaching Materials |
1.Journal paper review
2.book review
2.case study |
| 成績評量方式 |
1.文獻口頭報告和書面報告 50%
2.討論與分析 20%
3.出席與課堂互動 30% |
Grading |
1.paper report 50%
2.discuss and analysis 20%
3.attendance and interaction 30% |
| 教師網頁 |
|
| 教學內容 |
本課程內容搭配個案講授，內容包括：
1.策略管理導論
2.外部分析:SWOT分析 & 五力分析
3.內部分析：RBV, 策略意圖和核心競爭力
4.事業策略：策略定位、策略群組、價值鏈和商業模式。
5.超優勢競爭和競爭優勢
6.動態競爭和競合策略
7.多角化策略
8.策略聯盟，合資和購併
9.社會網絡關係
10.國際化策略
11.轉型和變革 |
Syllabus |
The course includs:
1.introduction of strategic management
2.external analysis:SWOT分析 & five force analysis
3.internal analysis: RBV, strategic intent, and core competence
4.Business startegy: strategic position, stategic group, value chain, and business model
5.hyper competition and competition advantage
6.Dynamic competition and co-petition
7.Diversity strategy
8.strategic alliance, joint venture and acquisition
9.social network
10.internationalization
11.transformation and evolution |