| 當期課號 |
3719 |
Course Number |
3719 |
| 授課教師 |
詹啟琳 |
Instructor |
JAN,CHII LIN |
| 中文課名 |
電子商務概論 |
Course Name |
Introduction to Electronic Commerce |
| 開課單位 |
資訊管理系(四進)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程的主要目標是教導學生瞭解電子商務（Electronic Commerce）的內涵，以及電子商務在實務的運作上所包括的四個構面：科技、商業、管理及法律政策等相關議題與知識，並藉由書中實例操作，進而瞭解資訊科技是如何應用在電子商務實務運作上的。 |
Objectives |
The purpose of this course is to teach students that the Electronic Commerce (EC)is a multidisciplinary science that includes four aspects. These are computer science, business management, marketing and legal issues. Through course teach, students know how EC runs in real world. |
| 教材 |
自編教材 |
Teaching Materials |
www.google.com |
| 成績評量方式 |
平常30%
期中30%
期末40% |
Grading |
class feedback 30%
midterm examination 30%
final examination 40% |
| 教師網頁 |
|
| 教學內容 |
.com的光環，曾讓多少人如飛蛾撲火般，投身於網路間燒錢，到底e化有何魔力，可讓人如此沉迷，到底透過電腦與網路，你我所熟知的傳統市集或商業行為，又是如何的被顛覆，透過電子商務讓你了解箇中奧祕，電腦與網路是如何讓地球是平的，一天不再只是24小時。
希望透過這門課，從電子商務的由來、發展、應用與實例研究，讓我們掀起.com的頭蓋來，一窺光環的槓桿是如何讓小蝦米變成大鯨魚。 |
Syllabus |
This course covers the following topics:
1. fundamental bussiness issues in e-commerce
2. the relationships among e-commerce business concerns, Internet technology, and the social and legal context of e-commerce; and
3. the issue of the likely impact on the e-commerce environmetn in the furture. |