| 當期課號 |
3249 |
Course Number |
3249 |
| 授課教師 |
林建安 |
Instructor |
, |
| 中文課名 |
主題園管理 |
Course Name |
Theme Park Management |
| 開課單位 |
休閒事業管理系(四進)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
就主題樂園經營管理授以相關實務和案例，並做全方位經營與行銷策略之研究和探討。 |
Objectives |
Temem Park Operation and Management by Case Study,The Analyis of Planning,Marketing,Second Consumption,Competion. |
| 教材 |
21世紀主題樂園的夢幻與實現
作者：劉連茂
出版社：詹氏書局 出版日期：2009/1/1
ISBN：9789577053817
書籍編號：kk0226035 |
Teaching Materials |
Theme park of the 21st century with the realization of dream
Author:刘连茂
Publisher: Jane's Books Publication Date: 2009/1/1
ISBN: 9789577053817
Number of books: kk0226035 |
| 成績評量方式 |
期中考30%
期末考30%
期末報告30%
出席率10% |
Grading |
Midterm Exam30%
Final Exam30%
Final Report 30%
Participation 10% |
| 教師網頁 |
|
| 教學內容 |
本課程將介紹主題園的源起、發展及其在我國發展概況，並且從歐美種要的主題樂園管理了解觀光產業的影響，並且討論現階段台灣在主題園的經營管理的觀念與課題。本課程內容除書面資料的研究，亦包含台灣主要遊樂園例如劍湖山、六福村及九族文化村之案例探討，並邀請傑出之經營者與同學分享其成功的管理經驗。 |
Syllabus |
This course will introduce the origins of the theme park, development and its development in China and from Europe and the United States species of the theme park management to understand the impact of the tourism industry, and to discuss the theme park in Taiwan at the present stage of the operation and management concepts and issues . The course content of written information in addition to research, also contains an amusement park in Taiwan such as the sword Hushan, Village and the Formosan Aboriginal Culture Village to explore the case and invited the operators outstanding and successful students to share their management experience. |