| 當期課號 |
3114 |
Course Number |
3114 |
| 授課教師 |
孫本禎 |
Instructor |
SUN,BEN JEN |
| 中文課名 |
行銷企劃實務 |
Course Name |
Practice of Marketing Planning |
| 開課單位 |
企業管理系(四進)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程為就業學程的一門課，其目的在透過不斷的練習，使學生熟習職場內各種可能的行銷企劃案之需求與規劃方式，並且能使用課堂所授“心智繪圖”的技巧，使規劃案能與眾不同而勝出。 |
Objectives |
To help students obtain employment when they graduate from school, the course gives them various opportunities to practice the method of marketing planning. Especially, a tool MIND MAPPING will be given to make their planning different from others. |
| 教材 |
1 TBSA商務企劃能力
2 第一次做企畫案就上手 |
Teaching Materials |
TBSA Commercial business planning practice |
| 成績評量方式 |
期中考30%
課堂參與及報告30%
期末考40% |
Grading |
Mid-term exam. 30%
Oral and writing report 30%
Final exam. 40% |
| 教師網頁 |
|
| 教學內容 |
1 課程介紹
2 企劃工作導論
3 企劃人的專業主義
4 策略思考與策略分析
5 企劃人的生涯發展與時代趨勢
6 專業主義與創業家精神
7 生涯策略規劃導論
8 生涯目標管理與策略發展
9 期中考
10生涯企劃與行動管理
11企劃書的基本格式
12企劃書的基本架構
13行銷企劃流程
14行銷目標與戰術
15行銷目標與戰術
16行銷企劃書撰寫
17行銷企劃書撰寫
18期末考試 |
Syllabus |
1 Curriculum introduction
2 Business planning work introductory remarks
3 Business planning person's specialized principle
4 Strategy ponder and strategy analysis
5 Business planning person's profession development and time tendency
6 Specialized principle and undertaking spirit
7 Profession strategy planintroductory remarks
8 Profession management by objectives and strategy development
9 Mid-term exam.
10 Profession business planning and motion management
11 Business planning book basic format
12 Business planning book basic construction
13 Marketing business planning flow
14 Marketing goal and tactic
15 Marketing goal and tactic
16 Marketing business planning book composition
17 Marketing business planning book composition
18 Final exam. |