| 當期課號 | 1557 | Course Number | 1557 |
|---|---|---|---|
| 授課教師 | 張瑞興 | Instructor | CHANG,JUI HSING |
| 中文課名 | 高爾夫球場經營管理 | Course Name | Operation and Management of Golf Course |
| 開課單位 | 休閒事業管理系(四日)三B | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 2 | Credits | 2 |
| 課程目標 | 1.了解高爾夫球擊球規則與禮儀 2.高爾夫球場設計規劃 3.高爾夫會員管理與行銷 4.球場的顧客服務策略 5.球場經營策略與管理 |
Objectives | 1.Understand the rules and etiquette of golf. 2.Design planning of golf course. 3.Management and marketing of golfer membership. 4.Costumer service strategies of the course. 5.Management and operation strategy of golf course. |
| 教材 | 期刊論文文獻 | Teaching Materials | Journal articles |
| 成績評量方式 | 1. 課堂參與: 30%; 2. 期中報告: 30%; 3. 期末報告: 40%。 |
Grading | 1. Attendance and participation: 30%; 2. Midterm presentaiton: 30%; 3. Final report: 40%. |
| 教師網頁 | http://www.cyut.edu.tw/~leisure/ | ||
| 教學內容 | 課程介紹高爾夫起緣及現況、未來之前景、比賽規則及禮儀、球場設施規劃、與經營管理並透過實地參訪使學生能更認識高爾夫球場的經營與管理 | Syllabus | Introduce the history, the present and future vision of golf; prospect rules and etiquette of golf; golf course equipment planning and operation management by visiting the course. Hope student knowledge the operation and management of golf course. |