| 當期課號 |
1242 |
Course Number |
1242 |
| 授課教師 |
楊長春 |
Instructor |
YANG,CHUANG CHUN |
| 中文課名 |
零售業行銷 |
Course Name |
Retailing Marketing |
| 開課單位 |
企業管理系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程主要在於指導學生零售業行銷之相關理論及內涵，並輔以案教學，使學生從個案討論之訓練中充實零售業行銷與管理實務知識。本課程主要內容如下：零售市場展望、電子與非店舖零售、零售顧客行為、零售市場策略、零售區位、商品管理與店舖管理。 |
Objectives |
The analyzing and designing of retailing marketing focus on the undergraduate level course. This course provides and analysis of retailing marketing and its importance in the economy and in business management. Topics include: the world of retailing, electronic and no store retailing, the retail customer behavior, retail market strategy, retail location, merchandise management and store management. |
| 教材 |
1.零售管理概論-初版-周泰華、杜富燕合著.台北:華泰圖書出版
2.零售管理(二版)─劉典嚴、胡同來─滄海書局
3.哈佛商業評論，天下文化
4.教師自編教材 |
Teaching Materials |
台北:華泰出版.
台中：滄海出版 |
| 成績評量方式 |
1.口頭報告 10%
2.書面報告 10%
3.期中考 30%
4.出席 20%
5.期末考 30%
(*得視情況做調整) |
Grading |
1.Oral report 10%
2.Paper report 10%
3.Midterm exam 30%
4.Presention 20%
5.Final exam 30% |
| 教師網頁 |
|
| 教學內容 |
1.零售基本概論.
2.零售策略與規劃.
3.零售機構之管理.
4.零售之行銷組合. |
Syllabus |
1.The foundation of retailing.
2.Retailing strategy and schedule.
3.Management of retailing orgnization.
4.Marketing mix of retailing. |