朝陽科技大學 097學年度第2學期教學大綱
Industrial Competition Strategy 產業競爭策略

當期課號 7805 Course Number 7805
授課教師 楊智超 Instructor YANG,JYH CHAU
中文課名 產業競爭策略 Course Name Industrial Competition Strategy
開課單位 企業管理系碩士班二B Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 1.產業分析及策略管理基本經濟及管理理論介紹。 2.實務個案 Objectives 1.The economics principle of business strategy. 2.Case study
教材 Charles W.L. Hill / Gareth R. Jones Strategic management Theory- an Integrated Approach Eighth Edition
Houghton Mifflin Company		 Teaching Materials Charles W.L. Hill / Gareth R. Jones Strategic management Theory- an Integrated Approach Eighth Edition
Houghton Mifflin Company
成績評量方式 期中考與平常成績各百分之三十 期末考百分四十 Grading Final and midterm examination 30%
Presentation and reports 40%
教師網頁  
教學內容 探討企業經營環境對企業策略衝擊, 決策形成, 行銷策略, 競爭動態 ,併購與重整策略, 國際化策略, 策略運用, 組織結構與控制, 策略領導 ,企業精神與創新. Syllabus Bussiness enviornment impact , policies making , marketing strategy , competitiveness dynamic , acqusition and restruction strategies , internatioal strategies , strategy implementation , organization and controls , strategic leadership , corporate entrepreneurship and innovation .
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