| 當期課號 | 7658 | Course Number | 7658 |
|---|---|---|---|
| 授課教師 | 曾兆堂 | Instructor | TSENG,CHAO TANG |
| 中文課名 | 策略規劃 | Course Name | Strategy Management |
| 開課單位 | 工業工程與管理系碩士在職專班一A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 本課程有助於學生經營能力之提昇，並了解企業在規劃策略及管理企業活動時，如何去整合有關的知識及資訊並加以應用。 | Objectives | This course facilitates students to integrate the necessary knowledge and expertise when get involved the activities of strategic planning processes in business. |
| 教材 | 書名: Strategic Managemnet Theory: An Integrated Approach, 7th Edition, 2007 作者: Charles W. L. Hill, Gareth R. Jones |
Teaching Materials | 書名: Strategic Managemnet Theory: An Integrated Approach, 7th Edition, 2007. By: Charles W. L. Hill, Gareth R. Jones |
| 成績評量方式 | 出席(10%) 報告(30%) 期中考(30%) 期末考(30%) |
Grading | Attendance (10%) Report (30%) Mid-Term Exam (30%) Final Exam. (30%) |
| 教師網頁 | http://163.17.8.246/xms/ | ||
| 教學內容 | 1. 策略管理導論 2. 競爭優勢的本質 3. 策略 4. 策略執行 |
Syllabus | 1. Introduction to strategic management 2. The nature of competitive advantage 3. Strategy 4. Implementing strategy |