| 教學內容 |
合資企業從表面上看是資本、技術、商品、勞務、管理上的融合，但究其根本，則是東西方兩種文化的撞擊、衝突、融合和吸收。本書系統分析文化差異背景下合資企業員工的需要、動機、態度的差異，以及管理中可能產生的文化衝突，在此基礎上，介紹了作者提出的新的中外合資企業跨文化的管理新理論共同管理文化新模式與整合、同化理論，提出了跨文化企業的有效組織與領導的內涵與架構；書中同時提供大量失敗及成功的合資企業的案例分析。 |
Syllabus |
The joint venture sees is the fusion of capital, technique, merchandise, rent service, management from the surface, but investigates it root, then is bumping of square thing two kinds of culture shot, conflict, fusion and absorption.This book system analysis cultural difference background bottom joint venture employee of the difference of demand, motive, attitude, and management in may the output cultural conflict , on this foundation, introduced what authored put forth lately Chinese and Foreign joint venture cross-cultural management new theories to together manage cultural new mode and integration and assimilated theories and put forth a cross-cultural enterprise of valid organization and leadership of content and structure;Provide the case analysis of a great deal of failure and successful joint venture in the meantime in the book. |