| 當期課號 |
7052 |
Course Number |
7052 |
| 授課教師 |
林孟璋 |
Instructor |
LIN,MEMG JANG |
| 中文課名 |
行銷管理研究專題(三) |
Course Name |
Special Topics on Marketing Management (III) |
| 開課單位 |
企業管理系碩士班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程目標主要針對學生在行銷管理領域的論文製作進行深入的定期性指導，尤其是在行銷研究與研究設計、有效的行銷資料收集與分析，以及研究結論與管理意涵的撰寫技巧，期能有效提升學生在論文寫作的技巧、生產力與品質。 |
Objectives |
The purpose of course is in-depth discussions about thesis writing on the field of marketing management periodically, particularly, in marketing research and research design, effective data collecting and analysis, and the writing skills of research conclusion and management implication, in order to enhance the productivity and quality of thesis writing. |
| 教材 |
journal papers on marketing management and research method |
Teaching Materials |
|
| 成績評量方式 |
依管理學院網站上規定 |
Grading |
shown in http://163.17.28.15/mcollege/main.htm#活動訊息 |
| 教師網頁 |
|
| 教學內容 |
1.相關行銷與研究方法期刊文章研討
2.論文製作與完稿
3.論文發表研討 |
Syllabus |
1. discuss the last journal papers o
n marketing management and research method
2. complete the study
3. guide the final written thesis presentation |