當期課號 | 3289 | Course Number | 3289 |
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授課教師 | 許峰勝 | Instructor | HSU,FUNG SHUNG |
中文課名 | 連鎖企業管理 | Course Name | Chain Store Management |
開課單位 | 行銷與流通管理系(四進)一A | Department | |
修習別 | 選修 | Required/Elective | Elective |
學分數 | 3 | Credits | 3 |
課程目標 | 讓學生了解: 1.連鎖概念 2.連鎖企業運作模式 3.連鎖企業各運作功能的管理核心要素 4.研究現行台灣連鎖企業的管理實務 |
Objectives | Let students study the focal point: 1.Chain store concept. 2.Chain store enterprise operation pattern. 3.Management elements of operation process in chain store enterprise. 4.Study the management practice of the chain store enterprise of Taiwan. |
教材 | 自編並指定課前閱讀資料 | Teaching Materials | reading reserved material before class |
成績評量方式 | 1、分組作業練習(20%) 2、上課參與(發言、出席率等)(25%) 3、筆記(5%) 4、分組報告(25%) 5、期末考(25%) |
Grading | 1. Assignments.(20%) 2. Participation.(25%) 3. Notes.(5%) 4. Group report.(25%) 5. Final examination.(25%) |
教師網頁 | http://40-years-old.blogspot.com/ | ||
教學內容 | 1、本課程由淺而深詳論介紹連鎖系統運作模式 2、介紹連鎖總部各部門功能、運作及核心策略 3、以台灣連鎖企業為範本、印證連鎖運作的模式 4、連鎖相關法令介紹 5、跨國連鎖企業研究 |
Syllabus | 1.This course introduce the operation way of chain store system simply and deeply. 2.Introduce the function, operation and focused-strategy of every department of general headquarters of chain store system. 3.It is the example of operation pattern with Taiwan's chain store enterprises. 4.Introduction to the relevant decrees of the chain store. 5.The transnational chain store enterprise studying. |