當期課號 |
2683 |
Course Number |
2683 |
授課教師 |
陳金鈴 |
Instructor |
CHEN,CHIN LING |
中文課名 |
電子商務概論 |
Course Name |
Introduction to Electronic Commerce |
開課單位 |
資訊工程系(四日)三A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
本課程主要講述有關電子商務的理論及現況探討。內容包含電子商務概論、網路架構、顧客電子商務、 企業電子商務 、市場行銷規劃、網路安控機制與付費系統、電子商務管理與資源法規、行動商務與協同商務。 |
Objectives |
The goal of this course is to provide the students with a basic knowledge of electronic commerce. The students will realize the following important topics after finishing this course: 1. e-commerce overview 2. network architecture 3. B2C/C2B/G2C/C2C model 4. B2B/G2B model 5. sales & marking 6. network security and payment system 7. e-commerce management and regulations 8. mobil commerce and collaborative commerce
" |
教材 |
Textbook:Kenneth C. Laudon and Carol. G. Traver, “E-commerce”, 3 Ed., Addison Wesley. 東華書局代理.
Reference books: 1.作者:劉文良, 書名:電子商務與網路行銷(二版),碁峰 EE0092 2. Gary. P. Schneider, “Electronic Commerce”, 4th ed., Thomson. |
Teaching Materials |
Textbook:Kenneth C. Laudon and Carol. G. Traver, “E-commerce”, 2nd ed., Addison Wesley. 東華書局代理.
Reference books: 1.作者:劉文良, 書名:電子商務與網路行銷(二版),碁峰 EE0092 2. Gary. P. Schneider, “Electronic Commerce”, 4th ed., Thomson. |
成績評量方式 |
1. 小考及作業(Quizzes): 40% 2. 期中考(Midterm Exam): 25% 3. 期末考(Final Exam): 25% 4. 課程參與(Participation): 10% |
Grading |
1. Quizzes and Homeworks: 40% 2. Midterm Exam: 25% 3. Final Exam: 25% 4. Participation: 10% |
教師網頁 |
|
教學內容 |
1.電子商務基本概念. 2.電子商務的技術、網際網路. 3.電子商務的應用. 4.電子商務流. 5.網路行銷. 6.個案討論. |
Syllabus |
1.E-Commerce concept -EC Technology -EC Application -EC Flow -EC Security -EC Server -EC Implementation 2.EC Technology, Internet -L3, IP packet switching -L4, TCP -L7, http, ftp, e-mail(SMTP &POP) -L7, Database, ASP, PHP 3.EC Application -B2B -B2C -C2B -C2C 4.EC Flow -Data Security -Firewall -Intrusion Detection System (IDS) 5.E-Marketing. 6.Case study. |