| 當期課號 |
2192 |
Course Number |
2192 |
| 授課教師 |
邊明道 |
Instructor |
BIAN,MIN DAU |
| 中文課名 |
媒體經營與管理 |
Course Name |
Media Management |
| 開課單位 |
傳播藝術系(四日)四A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
教學目標：包含知識、技能、態度、其他等四項
1. 能熟悉以傳播觀點來了解管理理論及其在各媒體經營與管理領域的應用(知識 )
2. 能具備應用於媒體組織中的基本管理原理及技術（技能）
3. 能具備媒體管理者應有之專業道德與社會責任（態度）
4. 能了解台灣媒體經營與管理之生態與環境(其他) |
Objectives |
1. Become familiar with media mangement theory and its application in media business and management (knowledge) 2. Develop media managment abilities and apply them to media organizations (skills) 3. Learn to become a professional, ethical, socially responsibile media manager (development) 4. Understand how the ecological environment of Taiwan media management operates (other) |
| 教材 |
傳播媒介經營管理。 蔡念中等著 亞太出版社。1996 |
Teaching Materials |
|
| 成績評量方式 |
出席率(10%)、課堂參與(10%)、報告(30%)、測驗(50%) |
Grading |
participation(20%), term papers(30%), exams(50%) |
| 教師網頁 |
|
| 教學內容 |
使同學了解電視媒體的組織行為，媒體內外環境互動的基本概念，進而學習經營管理與策略對傳播事業的重要性。
教師講授、影片欣赏、課堂討論、閱讀報告、測驗、指定閱讀作業 |
Syllabus |
Introduces print and broadcast management decision-making in operations, personnel, content, promotion, finance and governmental regulations. Stresses communication and leadership via team/group learning. Students are expected to complete the course with an understanding of how media firms operate in a multicultural environment, as well as a grasp for the relationship between business-side and editorial decisions. |