課程目標 |
本課程為一般管理之基礎課程,企研所及高普考企管人員必考科目,亦為處於經濟社會必備常識。其內容為概念性觀念介紹,包括:何謂經濟學、何謂現代經濟社會、需求與供給,均衡價格、成本與收益、生產要素、國民所得、消費與投資、所得均衡與需求管理(貨幣、財政、失業與通貨膨脹)、國際經濟學(匯率、貿易、國際收支)、經濟活動之規範等。 |
Objectives |
To make students realize the principles and practices of economics. Special emphasis on how companies optimize their profit, how consumers obtain maximum satisfaction, and problems regarding to gross national product, employment, and inflation. |
教學內容 |
Chap 1 經濟學介紹 Chap 2 需求、供給與均衡 Chap 3 供需彈性與均衡分析 Chap 4 總體經濟與總體指標 Chap 5 簡單凱因斯模型 Chap 6 貨幣的供給與需求 Chap 7 IS-LM模型 Chap 8 總合供需與政府政策 Chap 9 國際貿易 Chap 10 國際金融 Chap 11 需求曲線的導出 Chap 12 生產理論與成本分析 Chap 13 完全競爭市場 Chap 14 不完全競爭市場 Chap 15 生產要素的供需 期末考 |
Syllabus |
Part 1: Introduction Chapter 1: Economics: Foundations and Models Appendix: Using Graphs and Formulas Chapter 2: Tradeoffs, Comparative Advantage, and the Market System Chapter 3: Where Prices Come From: The Interaction of Demand & Supply Chapter 4: Economic Efficiency, Government Price Setting, and Taxes Appendix: Quantitative Demand and Supply Analysis
Part 2: Markets in Action Chapter 5:Externalities, Environmental Policy, and Public Goods Chapter 6: Elasticity: The Responsiveness of Demand and Supply
Part 3: Firms in the Domestic & International Economies Chapter 7: Firms, the Stock Market, and Corporate Governance Appendix: Tools to Analyze Firms' Financial Information Chapter 8: Comparative Advantage and the Gains from International Trade Appendix: Multinational Firms
Part 4: Microeconomic Foundations: Consumers and Firms Chapter 9: Consumer Choice & Behavioral Economics Appendix: Using Indifference Curves and Budget Lines to Understand Consumer Behavior Chapter 10: Production, Technology, and Costs Appendix: Using Isoquants and Isocosts to Understand Production and Cost
Part 5: Market Structure and Firm Strategy Chapter 11: Firms in Perfectly Competitive Markets Chapter 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting Chapter 13: Oligopoly: Firms in Less Competitive Markets Chapter 14: Monopoly and Antitrust Policy Chapter 15: Pricing Strategy
Part 6: Markets for Factors of Production Chapter 16: The Markets for Labor and Other Factors of Production
Part 7: Information, Taxes, and the Distribution of Income Chapter 17: The Economics of Information Chapter 18: Public Choice, Taxes, and the Distribution of Income
Part 8: Macroeconomic Foundations and Long-Run Growth Chapter 19: GDP: Measuring Total Production and Income Chapter 20: Unemployment & Inflation Chapter 21: Economic Growth, the Financial System, and Business Cycles Chapter 22: Long-Run Growth: Sources & Policies
Part 9: Short-Run Fluctuations Chapter 23: Output & Expenditure in the Short Run Appendix: The Algebra of Macroeconomic Equilibrium Chapter 24: Aggregate Demand and Aggregate Supply Analysis Appendix: Macroeconomic Schools of Thought
Part 10: Monetary and Fiscal Policy Chapter 25: Money, Banks, and the Federal Reserve System Chapter 26: Monetary Policy Chapter 27: Fiscal Policy Chapter 28: Inflation, Unemployment, & Federal Reserve Policy
Part 11: The International Economy Chapter 29: Macroeconomics in an Open Economy Chapter 30: The International Financial System |