朝陽科技大學 097學年度第2學期教學大綱
Leisure business originality marketing 休閒事業創意行銷

當期課號 1519 Course Number 1519
授課教師 李宜玲 Instructor LI,YI LING
中文課名 休閒事業創意行銷 Course Name Leisure business originality marketing
開課單位 休閒事業管理系(四日)四A Department  
修習別 選修 Required/Elective Elective
學分數 2 Credits 2
課程目標 此課程分為創意培養與行銷相關背景兩個部分,藉此訓練學生創意行銷的能力。 Objectives This course is expecting the participants to experience the originality marketing situation. Lots of useful travel information will also be provided.
教材 自編單元講義
個案研討
行銷企劃提案
Teaching Materials self-edited teaching materials
industry case study
marketing plan proposal
成績評量方式 出席狀況:10%
上課表現:20%
單元主題個案報告: 30%
行銷企劃提案:40%
Grading attendance:10%
discussion involvement:20%
unit presentation : 30%
marketing plan proposal : 40%
教師網頁 http://www.cyut.edu.tw/~yiling
教學內容 藉由單元主題講授,實務個案研究,行銷企劃提案,建構學生對行銷管理理論架構之理解,培養學生具備實際行動之知識技術與創意能力. Syllabus through the programmed unit lecturing and case study to build students' understanding about marketing theory, and to enhance students' practical knowledge, skill and creativity capabiility of marketing management.
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