朝陽科技大學 097學年度第2學期教學大綱
Leisure Industry Investment 休閒產業投資

當期課號 1509 Course Number 1509
授課教師 張几文 Instructor Chang,Chi Wen
中文課名 休閒產業投資 Course Name Leisure Industry Investment
開課單位 休閒事業管理系(四日)三A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 經由休閒產業的界定與分析,介紹投資開發之決策流程,讓學生瞭解休閒產業投資開發之基本概念與分析技巧。 Objectives Through the define of the leisure industry and analyze, introduce the decision process of investment , let the student understanding the basic concept and analyze technique of leisure industry investment.
教材 採互動式教學
藉由投影片與光碟教學
由教材導入實際案例解說
休閒產業成功實際案例觀摩
Teaching Materials Adapting interactional instruction
Using projector and CD instruction
Case study into multi-media instructional interpretation
Demonstration of successful case study in leisure/tourism industrial
成績評量方式 1.期中考試(30%)
2.期末考試(30%)
3.專題作業(20%)
4.課堂參與回饋與貢獻考核(20%)
Grading 1.M-terms examinations(30%)
2.F-terms examinations(30%)
3.Assignment (20%)
4.Contribution to presentation (20%)
教師網頁  
教學內容 民宿、旅館投資與管理
餐飲業投資與管理
休閒農場投資與管理
會展、SPA投資與管理
休閒文化創意產業投資與管理
休閒產業投資計劃評估分析
休閒產業投資規劃案例介紹
休閒產業投資成功案例分析與參訪
Syllabus Hospitality investment and management
Green tourism/Agricultural tourism farm investment and management
MICE, SPA investment and management
Culture creative industrial investment and management
Culture creative industrial investment need assessments and evaluation plan
Introduction on case study of culture creative industrial investment
Analysis and visiting successful cases of culture creative industrial investment
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