當期課號 |
1509 |
Course Number |
1509 |
授課教師 |
張几文 |
Instructor |
Chang,Chi Wen |
中文課名 |
休閒產業投資 |
Course Name |
Leisure Industry Investment |
開課單位 |
休閒事業管理系(四日)三A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
經由休閒產業的界定與分析,介紹投資開發之決策流程,讓學生瞭解休閒產業投資開發之基本概念與分析技巧。 |
Objectives |
Through the define of the leisure industry and analyze, introduce the decision process of investment , let the student understanding the basic concept and analyze technique of leisure industry investment. |
教材 |
採互動式教學 藉由投影片與光碟教學 由教材導入實際案例解說 休閒產業成功實際案例觀摩 |
Teaching Materials |
Adapting interactional instruction Using projector and CD instruction Case study into multi-media instructional interpretation Demonstration of successful case study in leisure/tourism industrial |
成績評量方式 |
1.期中考試(30%) 2.期末考試(30%) 3.專題作業(20%) 4.課堂參與回饋與貢獻考核(20%) |
Grading |
1.M-terms examinations(30%) 2.F-terms examinations(30%) 3.Assignment (20%) 4.Contribution to presentation (20%) |
教師網頁 |
|
教學內容 |
民宿、旅館投資與管理 餐飲業投資與管理 休閒農場投資與管理 會展、SPA投資與管理 休閒文化創意產業投資與管理 休閒產業投資計劃評估分析 休閒產業投資規劃案例介紹 休閒產業投資成功案例分析與參訪 |
Syllabus |
Hospitality investment and management Green tourism/Agricultural tourism farm investment and management MICE, SPA investment and management Culture creative industrial investment and management Culture creative industrial investment need assessments and evaluation plan Introduction on case study of culture creative industrial investment Analysis and visiting successful cases of culture creative industrial investment |