| 課程目標 |
本課程在提供對於保險金融業的產業結構與廠商行為的認識。產業結構方面的議題包括金融保險業產業結構的構成；金融保險業產業結構變遷。廠商行為方面的議題包括競爭互動與產業結構演變；產業結構變動與商品創新。 |
Objectives |
This lesson provides the recognition about industry structure and firms’ behavior of insurance and financial industry. The issues about industry structure include the composition and development of insurance and financial industry. The issues about firms’ behavior include their strategic interactions, changes of industry structures and innovations of products. |