朝陽科技大學 097學年度第1學期教學大綱
Green Enterprise 綠色產業

當期課號 1903 Course Number 1903
授課教師 黃丁林 Instructor ,
中文課名 綠色產業 Course Name Green Enterprise
開課單位 環境工程與管理系(四日)四A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 目標:介紹綠色產業的形成,重要性以及國際發展趨勢,培養學生對此行業的敏感度去發掘創業機會。主要內容:1.綠色產業的形成、2.國內外現況以及發展趨勢、3.環保標章制度、4.個案研討。 Objectives The environmental issues have become a major concern for all business in the last decades. Although it is difficult to inter-relate human effects within the complex processes of ecological system, public and business awareness of environmental problems has certainly risen as scientific knowledge has advanced and as environmental problems have been aggravated. A new era in business-environment relationship has arrived. This course will focus on the discussion of the international environmental issues and their effect on the domestic business.
教材 講義/class notes Teaching Materials class notes
成績評量方式 期中考:30%
期末考:30%
作業﹕30%
出席率: 10%
Grading Mid-term exam: 30%
Final exam: 30%
homeworks: 30%
Participation: 10%
教師網頁 N/A
教學內容 本課程主要內容有:(1)發展具有環保概念的行銷策略,和改善組織環境績效的方式;(2)分析企業所面臨的綠化壓力,和隨著綠化而產生的利益與風險;(3)全面思考環境對企業的衝擊,包括直接衝擊、顧客需求的改變、競爭環境的改變、法律的改變及間接的衝擊;及(4)運用實際個案分析,說明台灣企業在綠色議題的回應,並策劃企業永續經營的願景。 Syllabus This course will cover: (1) to develop a new paradigm for green marketing, (2) to improve the environmental performance within the company, (3) to introduce a win-win policy for product development, and (4) to fulfill case studies and discussions.
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