朝陽科技大學 097學年度第1學期教學大綱
Price Policy Analysis 價格決策分析

當期課號 1583 Course Number 1583
授課教師 張朝清 Instructor CHANG,CHAO CHING
中文課名 價格決策分析 Course Name Price Policy Analysis
開課單位 行銷與流通管理系(四日)二A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 建立正確的定價概念,教導學習者能夠獲得學理上的專長及運用價格策略的能力,成為高明的定價者。 Objectives Set up correct pricing concept, ability to teach the specialty that learners can be studied the science and application price strategy, person who becomes power pricer.
教材 教科書:"定價聖經-讓定價從行銷難題轉為獲利利器的終極之書",Robert J.Dolan & Hermann Simon原著,劉怡伶.閻蕙群翻譯,藍鯨出版:巨思文化發行.
參考書:"The Strategy and Tactics of Pricing-A Guide to Growing More Profitably" Fourth Edition By Thomas T. Nagle & Jhon E. Hogan, Copyright by Pearson Education, Inc., Upper Saddle River, New Jersey,07458.
Teaching Materials Textbook:"POWER PRICING: How Managing Price Transforms the Bottom Line", Original by Robert J.Dolan & Hermann Simon, Chinese translates by Liou Yi-Ling & Yan Huei Cyun, Copyright by LEVIATHAN PUBLISHING COMPANY.
Reference: "The Strategy and Tactics of Pricing-A Guide to Growing More Profitably" Fourth Edition By Thomas T. Nagle & Jhon E. Hogan, Copyright by Pearson Education, Inc., Upper Saddle River, New Jersey,07458.
成績評量方式 作業、出席與參與30%、期中考30%、期末考40% Grading Home works, Attendance & Participation 30%, Midterm Exam 30%, Term Exam 40%
教師網頁  
教學內容 第一部 定價的基本概念
第一章不再讓人頭痛的定價
第二章價格、成本與利潤的關係
第三章價格反應預估
第四章定價與競爭策略-教育愚蠢的競爭對手
第二部 突破性的訂價策略
第五章差別訂價
第六章國際定價
第七章非線性定價
第八章產品線的定價方法
第九章聯賣產品的定價方法
第十章短期(促銷)的差別訂價
第十一章長期性的差別訂價
第三部 組織的實現
第十二章組織高明的定價
第十三章成為高明的定價者-檢測你的定價IQ
Syllabus PART I FOUNDATIONS
1.Introduction
2.Price, Costs and Profit: Economic Underpinning of Prcing
3.Price Response Estimation
4.Pricing and Competitive Strategy
PART Ⅱ BREAKTHROUGH PRICING CONCEPTS
5.Price Customization
6.International Pricing
7.Nonlinear Pricing
8.Product-Line Pricing
9.Price Bundling
10.Time Customization of Prices: The Short Term
11.Time Customization of Prices: The Long Term
PART Ⅲ IMPLEMENTATION IN THE ORGANIZATION
12.Organization for Power Pricing
13.Becoming a Power Pricer: Check Your Pricing IQ
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