當期課號 |
1523 |
Course Number |
1523 |
授課教師 |
鄭政宗 |
Instructor |
CHENG,CHENG CHUNG |
中文課名 |
休閒心理與消費行為 |
Course Name |
Leisure Psychology and consumer Behavior |
開課單位 |
休閒事業管理系(四日)二B |
Department |
|
修習別 |
必修 |
Required/Elective |
Required |
學分數 |
3 |
Credits |
3 |
課程目標 |
本課程協助學生瞭解休閒現象中之心理學及消費行為,課程包含態度、性格、生活形態、文化、決策、策略等議題。 |
Objectives |
The class helps students to realize psychological and consumer Behavior of leisure in life time. Courses addresses including attitude、personality、life style、culture、decision making、strategy etc. |
教材 |
1.張春興。心理學概要(重修版)。東華書局。 2.涂淑芬譯。2001。休閒與人類行為。桂冠圖書公司。初版二刷。 (原著 Bammel, G. and L. L. Burrus-Bammel. 1982, 1992. Leisure and Human Behavior. Wm. C. Brown Publishers.) |
Teaching Materials |
1.張春興。心理學概要(重修版)。東華書局。 2..涂淑芬譯。2001。休閒與人類行為。桂冠圖書公司。初版二刷。 (原著 Bammel, G. and L. L. Burrus-Bammel. 1982, 1992. Leisure and Human Behavior. Wm. C. Brown Publishers.) |
成績評量方式 |
平時考核10% 期中考30% 期末考40% 期末報告20% |
Grading |
.attendance:10% 2.Mid-term Exam. 30% 3.Final Exam. 40% 4.term paper:20% |
教師網頁 |
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教學內容 |
1.1-3週 課程簡介,休閒、消費者行為相關理論 2.4-6週 影響休閒行為因素,學習、動機、態度。 3.7-9週 影響休閒行為因素,性格及社會因素。 4.10-12週 消費者行為與行銷 5.13-15週 市場區隔與消費者行為策略。 6.16-18週 個案研討 |
Syllabus |
1.Weeks 1-3 Course introduction, Leisure concept and theories, Customer Behavior. 2.Weeks 4-6 The influence factors of leisure behavior: learning , motivation and attitude. 3.Weeks 7-9 The influence factor of leisure behavior : personality and social factories. 4.Weeks 10-12 consumers behavior and marketing. 5.Weeks 13-15 Market Segmentation and Product Position Customer Behavior and Product Strategy. 6.Weeks 16-18 Case study |