| 當期課號 |
7319 |
Course Number |
7319 |
| 授課教師 |
張甫任 |
Instructor |
, |
| 中文課名 |
公共關係溝通 |
Course Name |
The Communication for Public Relationship |
| 開課單位 |
應用外語系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
在當今二十一世紀元中，企業經營國際化、經貿交易全球化、全球運籌管理等己成為新的風潮，在這樣的經營環境下公共關係溝通變得不可或缺。本科教學課程希望藉由此類教育訓練課程學習商業溝通知識進而培育出優秀商業的公共關係溝通人才。 |
Objectives |
In 21century, the way of enterprises and the trading methods become the new fashion. In this circumstance, it is very important to get the knowledge of Business Public Relationship. This class will conduct the student to cultivate a terrific public business communicator. The business communication skills and public relationship will be our learning points. |
| 教材 |
公共關係:理論、策略與研究實例 孫秀蕙著 版
正中書局 |
Teaching Materials |
|
| 成績評量方式 |
講述、討論、個別報告 |
Grading |
|
| 教師網頁 |
|
| 教學內容 |
在二十一世紀元中，企業經營國際化、經貿交易全球化、全球運籌管理等己成為一新的風潮，在這樣的經營環境下，策略聯盟、合資、購併、三角貿易、異業結盟、智慧財產權讓與等課題之公共關係溝通，變得不可或缺，本科教學希藉由此類教育訓練課程培育出溝通高手。 |
Syllabus |
In 21century, the way of enterperises and the trading methods become the new fashion. In this circustance, it is very important such as the device of alliance, joint stock, differial alliance,wisdom astates, etc. This class will conduct the student to acquaint munication and public relationship in the future working carrier. |