| 當期課號 |
7048 |
Course Number |
7048 |
| 授課教師 |
林孟璋 |
Instructor |
LIN,MEMG JANG |
| 中文課名 |
行銷管理研究專題(一) |
Course Name |
Special Topics on Marketing Management (I) |
| 開課單位 |
企業管理系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程是以研究群教師之指導學生，進行論文研究的教學，首先針對行銷管理領域，有關行銷策略，消費者行為研究、零售策略管理、物流策略管理專題等研究主題進行團題研討，維而以個別研究生的研究主題為研討對象，以協助同學完成碩士論文之寫作。 |
Objectives |
To improve graduate students' abilities of research, the Topics of Marking filed are above Market Strategy, Consumer's research, Retail Strategy Management and Logistics Strategy Management, the class led by these advisors will guide students' writing ability, through group discussion on journal paper and research topics periodically. |
| 教材 |
以個別研究生的研究主題為研討對象 |
Teaching Materials |
According to journal paper and research topic. |
| 成績評量方式 |
1.四篇報告.
2.投稿期刊. |
Grading |
1.four paper report.
2.journal paper |
| 教師網頁 |
|
| 教學內容 |
對行銷管理領域，有關行銷策略，消費者行為研究、零售策略管理、物流策略管理專題等研究主題進行團題研討 |
Syllabus |
To improve graduate students' abilities of research, the Topics of Marking filed are above Market Strategy, Consumer's research, Retail Strategy Management and Logistics Strategy Management. |