當期課號 |
3147 |
Course Number |
3147 |
授課教師 |
林萬和 |
Instructor |
LIN,WAN HO |
中文課名 |
公共關係 |
Course Name |
Public Relations |
開課單位 |
企業管理系(四進)三A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
本課程討論公共關係的意涵及其運作模式。課程以公關理論為主輔以各種公關例子以說明公共關係所扮演之角色。內容從國外的公共關係發展歷史談起,討論目前國內的公共關係發展現況,同時了解公共關係的各個理論學派,以理論為基礎並探討如何應用於各種運作模式,例如:危機處理、議題管理等。另關心公共關係如何促進企業及非營利團體的運作,並訓練公關新聞稿的寫作。 |
Objectives |
Nowadays, Public Relations play a more and more important role in business management. It is combined with communications, sales, psychology and society; furthermore, publics and culture studies are worthy to do a deeper research. This course is aimed to obtain a fine management method of Public Relations through theory, practice and visitation. |
教材 |
1.Retailing 原著:David W.Wragg 台北三重前程出版社 2.公共關係一版五刷 陳明杰譯 台北三重前程出版社 |
Teaching Materials |
1.Retailing David W.Wragg Basil Black Well Limited |
成績評量方式 |
1.口頭報告 30% 2.書面報告30% 3.期中末考30% 4.出席10% |
Grading |
1.oral report 30% 2.paper report 30% 3.midterm exam 30% 4.presention 10% |
教師網頁 |
|
教學內容 |
1.公共關係概論 2.公共關係策略規則 3.公共關係展望 4.公共關係機構之管理 5.公共關係與政府媒體之關係及內部溝通以 及初級產業之公共關係 |
Syllabus |
1.The foundation of public relations handbook 2.public relation strategy 3.the world of public relations 4.public relations of management 5.relations with government media relations and internal communications primary industry relations |