當期課號 | 2284 | Course Number | 2284 |
---|---|---|---|
授課教師 | 李富民 | Instructor | LEE,FU MING |
中文課名 | 行銷管理 | Course Name | Marketing Management |
開課單位 | 資訊管理系(四日)二A | Department | |
修習別 | 選修 | Required/Elective | Elective |
學分數 | 3 | Credits | 3 |
課程目標 | 本課程的教學目的在於使學生吸收相關的行銷管理的知識,並懂得理論之應用。本課程是所有相關之行銷課程之基礎,被視為未來許多進階之行銷相關課程之基石,在此課程中將儘量呈現在學術與實務上有關行銷問題之因果關係,以供學生之實務應用。 | Objectives | The goal of the course of Marketing Management is primarily that takes an exciting new direction in its quest to guide new marketing students down the intriguing, discovery-laden road to learning marketing . And we attempt to help students master the basic concepts and practices of modern marketing in an enjoyable and practical way . Achieving this goal involves a constant context for the best balance among the "three pillars" that support the text ---theories and concepts, practice and applications, and pedagogy. |
教材 | Please refer to instructor's Web site http://www.cyut.edu.tw/~fmlee/ |
Teaching Materials | Please refer to instructor's Web site http://www.cyut.edu.tw/~fmlee/ |
成績評量方式 | Please refer to instructor's Web site http://www.cyut.edu.tw/~fmlee/ |
Grading | Please refer to instructor's Web site http://www.cyut.edu.tw/~fmlee/ |
教師網頁 | http://www.cyut.edu.tw/~fmlee/ | ||
教學內容 | Please refer to instructor's Web site http://www.cyut.edu.tw/~fmlee/ |
Syllabus | Please refer to instructor's Web site http://www.cyut.edu.tw/~fmlee/ |