朝陽科技大學 096學年度第2學期教學大綱
Marketing Management 行銷管理

當期課號 2284 Course Number 2284
授課教師 李富民 Instructor LEE,FU MING
中文課名 行銷管理 Course Name Marketing Management
開課單位 資訊管理系(四日)二A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 本課程的教學目的在於使學生吸收相關的行銷管理的知識,並懂得理論之應用。本課程是所有相關之行銷課程之基礎,被視為未來許多進階之行銷相關課程之基石,在此課程中將儘量呈現在學術與實務上有關行銷問題之因果關係,以供學生之實務應用。 Objectives The goal of the course of Marketing Management is primarily that takes an exciting new direction in its quest to guide new marketing students down the intriguing, discovery-laden road to learning marketing . And we attempt to help students master the basic concepts and practices of modern marketing in an enjoyable and practical way . Achieving this goal involves a constant context for the best balance among the "three pillars" that support the text ---theories and concepts, practice and applications, and pedagogy.
教材 Please refer to instructor's Web site
http://www.cyut.edu.tw/~fmlee/
Teaching Materials Please refer to instructor's Web site
http://www.cyut.edu.tw/~fmlee/
成績評量方式 Please refer to instructor's Web site
http://www.cyut.edu.tw/~fmlee/
Grading Please refer to instructor's Web site
http://www.cyut.edu.tw/~fmlee/
教師網頁 http://www.cyut.edu.tw/~fmlee/
教學內容 Please refer to instructor's Web site
http://www.cyut.edu.tw/~fmlee/
Syllabus Please refer to instructor's Web site
http://www.cyut.edu.tw/~fmlee/
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