當期課號 |
1972 |
Course Number |
1972 |
授課教師 |
梁宏志 |
Instructor |
LIANG,GUNG CHIH |
中文課名 |
影視發行與宣傳 |
Course Name |
Distribution & Promotion for TV and Film |
開課單位 |
傳播藝術系(四日)四A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
教學目標: 1. 使學生了解影視發行與宣傳 (知識) 2. 使學生具有影視發行的概念與能力(技能) 3. 培養影視發行與宣傳人才之專業態度 (態度) 4. 能深入了解電視與電影產業之發展現況(其他) |
Objectives |
1. Understand how professionals distribute and promote films and videos (knowledge) 2. Learn how to distribute and promote films and videos (skills) 3. Learn to become a professional in the promotion and distribution field (development) 4. Develop a deeper understanding of the current film and television industry (other) |
教材 |
投影片、書、講義 |
Teaching Materials |
|
成績評量方式 |
課堂表現35%. 出席率20%. 報告45% |
Grading |
The expression in the class:35%. The attendance:20%. The report:45% |
教師網頁 |
|
教學內容 |
本課程主要包括電影發行計畫及媒體規劃: 發行計畫包括:影片定位、排擋期、策略聯盟、發行預算表、票房分析表等等。 媒體規劃包括:宣傳製作物、宣傳公關造勢活動等等。 |
Syllabus |
This course comprises film distribution and media strategy. Film distribution includes film orientation, film screening schedule, allied strategy, budget of film distribution and box-office analysis. Media strategy contains the making of propaganda, the planning of public relations and propagation. |