| 當期課號 |
1918 |
Course Number |
1918 |
| 授課教師 |
胡淑惠 |
Instructor |
, |
| 中文課名 |
廣告創意思考 |
Course Name |
Creative thinking for commerical marking |
| 開課單位 |
傳播藝術系(四日)一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
教學目標：
1.了解創意本質(知識)
2.學習如何發想創意(技能)
3.鍛鍊嚴謹的思考過程(態度)
4.學習如何放鬆思考(其他) |
Objectives |
Practice creative thinking methods to enhamce one's creativity and strategic thinking in advertising copy writing. |
| 教材 |
1.廣告創意解碼，Bernard Cathelat，Robert Ebguy，滾石文化出版
2.廣告設計，管倖生著，三民出版
3.廣告創意手冊，時報廣告獎編輯委員會編着，視傳文化出版
4.GOOGLE 廣告工具，Davis，上奇書版 |
Teaching Materials |
1.Google Advertising Tool |
| 成績評量方式 |
期中: 20%
平常作業:40%
期末:20%
出席率: 20% |
Grading |
Midterm: 20%
Assignments:40%
Final:20%
Attendance: 20% |
| 教師網頁 |
|
| 教學內容 |
1.啟發多元化的創意思考模式
2.廣告策略與企劃的發想及創意策略的擬定
3.廣告媒體專案討論分析與應用練習 |
Syllabus |
1.To practice and incorporate various creative thinking skills.
2.Analyze variety of sample advertisement effectiveness and appropriateness of messages and visuals.
3.To explore and practice advertising production issues in various media. |