當期課號 |
1399 |
Course Number |
1399 |
授課教師 |
楊文廣 |
Instructor |
YANG,WEN GOANG |
中文課名 |
商業遊憩 |
Course Name |
Commerical Recreation |
開課單位 |
休閒事業管理系(四日)三A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
教導學生現代商業遊憩理論與實務應用及未來發展的明星產業,並將行銷、人力、財務、管理帶入實際案例,使學生能學以致用。 |
Objectives |
Educate student modern commercial recreation and actual practicality and future development of new recreation industry. To also apply marketing strategy, human resource, finance and management strategy to actual cases for students full understanding of its application. |
教材 |
商業遊憩管理,周明智著,揚智文化出版。 |
Teaching Materials |
Commercial Recreation Management. Yang-Chih Book Co., Ltd. |
成績評量方式 |
報告30% 期末考30% 隨堂測驗、隨堂參與討論情形及出缺勤狀況40% |
Grading |
Report 30%, Final Exam 30%, pop quiz, discussion & attendance 40%. |
教師網頁 |
|
教學內容 |
‧休閒與商業遊憩的定義 ‧商業遊憩的產業特性 ‧商業遊憩的開發 ‧商業遊憩的投資 ‧商業遊憩的管理 ‧商業遊憩的類別 ‧商業遊憩的未來發展 |
Syllabus |
‧Define leisured commercial recreation. ‧Commercial Recreation industry characteristics. ‧Commercial Recreation development. ‧Commercial Recreation investment. ‧Commercial Recreation management. ‧Commercial Recreation classification. ‧Commercial Recreation future development. |