| 當期課號 | 1194 | Course Number | 1194 |
|---|---|---|---|
| 授課教師 | 黃文星 | Instructor | HUANG,WEN HSIN |
| 中文課名 | 市場調查與行銷 | Course Name | Market Survey and Marketing |
| 開課單位 | 企業管理系(四日)三A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 首先針對市場調查之內涵、程序及研究範圍作一說明，後續透過實例說明以瞭解市場調查相關議題及研究過程所需注意事項。相關內容包括問卷設計、抽樣方法、調查方法、量表觀念、資料分析及研究結果之撰寫。 | Objectives | This subject first introduces the contents, process, and realm of marketing research. Then realize the important notion of marketing research issues with the help of examples. Including questionnaire design, sampling methods, surveys, the concepts of scale, data analysis and written presentation will be discussed. |
| 教材 | 針對指定教科書講述授課內容。 請同學針對行銷議題進行問卷設計及分析 |
Teaching Materials | Introduce the textbook contents |
| 成績評量方式 | 上課參與情況20％ 學期考試40％ 期末報告40％ |
Grading | participation 20% final exam 40% term paper presentation 40% |
| 教師網頁 | Marketing Research | ||
| 教學內容 | 首先針對市場調查之內涵、程序及研究範圍作一說明，後續透過實例說明以瞭解市場調查相關議題及研究過程所需注意事項。相關內容包括問卷設計、抽樣方法、調查方法、量表觀念、資料分析及研究結果之撰寫。 | Syllabus | This subject first introduces the contents, process, and realm of marketing research. Then realize the important notion of marketing research issues with the help of examples. Including questionnaire design, sampling methods, surveys, the concepts of scale, data analysis and written presentation will be discussed. |