| 當期課號 |
0297 |
Course Number |
0297 |
| 授課教師 |
魏彰志 |
Instructor |
, |
| 中文課名 |
非營利組織經營管理與行銷 |
Course Name |
Administration and marketing of NGO |
| 開課單位 |
校訂選修(日間部) |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
非營利組織範疇中有很多需要專業的領域，如何做好志工管理、招募與訓練？如何做好行銷、該不該行銷？與行銷時的媒體選擇等等課題。本課程針對這些有關非營利組織的議題並加研討，供學生參酌並於未來投入非營利組織。 |
Objectives |
The scope of NPO consist many fields of expertise, like the issues of management, recruit and training of volunteer, marketing of NGO and its issue of media selection etc., all the NGO issues can be arisen and discussed in this course to increase the students’ interesting and dedication of NGO in the future. |
| 教材 |
非營利事業管理－議題導向與管理策略
文京出版社 |
Teaching Materials |
Non-profit Organization-Issue Orientation |
| 成績評量方式 |
期中考30%
期末報告40%
平常成績30% |
Grading |
Mid-term 30%
Final report 40%
Discussion 30% |
| 教師網頁 |
|
| 教學內容 |
週次 教學進度及內容
1課程規劃及說明/認識非營利組織
2認識非營利組織
3非營利組織與人生意義
4台灣地區非營利組織的現況與發展
5非營利組織宗旨使命與願景管理
6非營利組織資源爭取與開發
7中部非營利組織介紹
8期中座談會
9期中考
10非營利組織事業經營經驗分享及分組
11非營利組織參訪
12非營利組織之行銷管理與參訪分享
1314非營利組織活動企劃與方案撰寫與參訪分享
1516非營利組織活動企劃與方案撰寫實作
1718非營利組織活動企劃方案發表 |
Syllabus |
1.Introduction and basic knowledge of NGO
2.Advance knowledge of NGO
3.Meaning of NGO for human life
4.Status and development of Taiwan’s NGO.
5.Vision and Objectives of NGO
6.NGO’s resources
7.Introduction of Mid-Taiwan’s NGO
8.Mid-term symposium
9.Mid-term Exam.
10.Sharing and group discussion of administration of NGO
11.Touring and survey of NGO
12-13.Marketing of NGO and its survey and sharing.
14-15.Proposal of NGO’s program and its survey and sharing.
16-17.Practical exercise of NGO’s Proposal
18.Briefing and publication of NGO’s Proposal |