| 當期課號 |
7628 |
Course Number |
7628 |
| 授課教師 |
王言 |
Instructor |
|
| 中文課名 |
保險行銷專題 |
Course Name |
Special Topics of Insurance Marketing |
| 開課單位 |
保險金融管理系碩士在職專班三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.使學生具保險行銷研究及理論等相關基本知識
2.使學生能熟悉保險行銷理論及應用在銷售及行銷企劃上
3.使學生具保險金融從業人員及研究人員之專業態度
4.可做為學生未來學習行銷研究之基礎 |
Objectives |
1.Enabling students to have basic knowledge of insurance marketing research and theories.
2.Enabling studentsAble to to be familiar with insurance marketing theories and application in sales and marketing planning.
3.Enabling students to have professional attitudes of personnel in insurance and finance industry and research personnel.
4. Serving as students’ foundation of future study of marketing research. |
| 教材 |
作筆記 |
Teaching Materials |
Taking notes |
| 成績評量方式 |
簡報作業(期未) |
Grading |
Presentation(final) |
| 教師網頁 |
|
| 教學內容 |
1.有形產品行銷
2.無形產品行銷
3.跨業行銷
4.行銷人員生產力評估
5.諮商管理
6.保險行銷主題研究討論 |
Syllabus |
1.Tangible marketing
2.Intangible marketing
3.Cross selling
4.Productivity assessment
5.Counseling management
6.Insurance sales research study |