| 當期課號 |
7617 |
Course Number |
7617 |
| 授課教師 |
龔昶元 |
Instructor |
KUNG,CHAANG YUNG |
| 中文課名 |
策略管理研究 |
Course Name |
Strategic Management Research |
| 開課單位 |
企業管理系碩士班二B |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
This course has four related aims: 1.To evaluate the strategy literature with particular reference to Porter, Hamel, Peters and Waterman etc. 2. To demonstrate that strategic management is not a set of rules or a formal plan but an on-going process involving the integration of leadership roles and management functions around a widely-shared, long-term goal. 3..To explore the sources of enterprise competitive advantage 4. To discuss enterprise strategy contents, formulation, implementation. |
| 教材 |
1.Robert M. Grant "Contemporary Strategy Analysis"
2.Ghemawat,p.,(1999).Strategy and Business Landscape, Text and Case （主要教科書）
3.Michale A.Hitt 6e, Strategy Management,Competitiveness and Globalization（滄海代理）（主要教科書）
4.教師自編策略管理個案講義與實務案例 |
Teaching Materials |
1.Robert M. Grant "Contemporary Strategy Analysis"
2.Ghemawat,p.,(1999).Strategy and Business Landscape, Text and Case （Principal Manual）
3.Michale A.Hitt 7e, Strategy Management,Competitiveness and Globalization
4.Practice Cases of taiwanese and foreign companies |
| 成績評量方式 |
平時成績（課堂參與）25%；期中考成績20%；個案報告成績40%；期末考成績15% |
Grading |
participation (25%), mi-examen 20%, report of case study 40%, final examen 15% |
| 教師網頁 |
|
| 教學內容 |
1.策略管理沿革與各家基本觀點理論分析：資源基礎、產業組織模式、策略延伸理論、劇景式策略規劃等。
2.企業競爭優勢的基本架構。
3.企業策略之內容、形成過程、執行
3.國內外企業策略管理個案討論與分析 |
Syllabus |
1.basic structure of enterprise competitive advantage
2. the sources of enterprise competitive advantage
3. enterpris strategy contents, formulation, implementation |