| 當期課號 |
7604 |
Course Number |
7604 |
| 授課教師 |
葛維鈞 |
Instructor |
KO,WEI CHUN |
| 中文課名 |
策略管理研究 |
Course Name |
Strategic Management Research |
| 開課單位 |
企業管理系碩士在職專班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
This course has four related aims: 1.To evaluate the strategy literature with particular reference to Porter, Hamel, Peters and Waterman etc. 2. To demonstrate that strategic management is not a set of rules or a formal plan but an on-going process involving the integration of leadership roles and management functions around a widely-shared, long-term goal. 3..To explore the sources of enterprise competitive advantage 4. To discuss enterprise strategy contents, formulation, implementation. |
| 教材 |
教課書：朱文儀、陳建男、黃豪臣譯：策略管理，七版，華泰，2007。 參考書：1. 榮泰生：策略管理學，三民，2006。 2. 吳思華：策略九說－策略思考的本質，麥田 |
Teaching Materials |
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| 成績評量方式 |
個案報告 50%，課堂參與 50% |
Grading |
Cases 50%, Participation 50% |
| 教師網頁 |
|
| 教學內容 |
策略管理程序、外部分析、內在分析、功能層級策略、
事業層級策略、競爭策略與產業環境、高科技產業策略、
全球策略、集團層級策略、集團層級策略、公司治理 |
Syllabus |
Strategic Management Process, External Analysis, Internal Analysis, Function Level Strategies, Business Level Strategies, Competitive Strategy and Industrial Environment, Hi-tech Industrial Strategies, Global Strategies, Corporate Level Strategies, Corporae Goverance |