| 當期課號 |
7053 |
Course Number |
7053 |
| 授課教師 |
周中理 |
Instructor |
CHOU,CHUNG LI |
| 中文課名 |
行銷管理研究專題(二) |
Course Name |
Special Topics on Marketing Management (II) |
| 開課單位 |
企業管理系碩士班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程乃是針對參與本研究小組當中各位教師所指導之學生進行定期研究討論及教學，首先會針對研究生所欲探討之論文內容搜尋相關參考資料，並作為共同討論之議題。後續則針對論文問卷設計實行個別輔導，以協助本課程同學論文得以順利完成。 |
Objectives |
This subject will provide a chance the graduate students of the research team can discuss the thesis with teachers periodically. First, teachers aid students to search for reference about thesis. Teachers and students of the team will discuss all issues together. After that, teachers will give individual student guidance and assistance about the questionnaire design and aid students to accomplish thesis satisfactorily. |
| 教材 |
journal papers in marketing management |
Teaching Materials |
journal papers in marketing management |
| 成績評量方式 |
依管理學院網站上規定 |
Grading |
shown in http://163.17.28.15/mcollege/main.htm |
| 教師網頁 |
|
| 教學內容 |
1.相關行銷期刊文章研討
2.論文製作規劃
3.研究方法研討 |
Syllabus |
1.reviewing journal papers in marketing management
2. planning how to complete the thesis
3. discussing research method for the thesis |