當期課號 |
7047 |
Course Number |
7047 |
授課教師 |
龔昶元 |
Instructor |
KUNG,CHAANG YUNG |
中文課名 |
策略管理研究 |
Course Name |
Strategic Management Research |
開課單位 |
企業管理系碩士班二A |
Department |
|
修習別 |
必修 |
Required/Elective |
Required |
學分數 |
3 |
Credits |
3 |
課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
This course has four related aims: 1.To evaluate the strategy literature with particular reference to Porter, Hamel, Peters and Waterman etc. 2. To demonstrate that strategic management is not a set of rules or a formal plan but an on-going process involving the integration of leadership roles and management functions around a widely-shared, long-term goal. 3..To explore the sources of enterprise competitive advantage 4. To discuss enterprise strategy contents, formulation, implementation. |
教材 |
1.Robert M. Grant "Contemporary Strategy Analysis" 2.Ghemawat,p.,(1999).Strategy and Business Landscape, Text and Case (主要教科書) 3.Michale A.Hitt 6e, Strategy Management,Competitiveness and Globalization(滄海代理)(主要教科書) 4.教師自編策略管理個案講義與實務案例 |
Teaching Materials |
1.Robert M. Grant "Contemporary Strategy Analysis" 2.Ghemawat,p.,(1999).Strategy and Business Landscape, Text and Case (Principal Manual) 3.Michale A.Hitt 7e, Strategy Management,Competitiveness and Globalization 4.Practice Cases of taiwanese and foreign companies |
成績評量方式 |
平時成績(課堂參與)25%;期中考成績20%;個案報告成績40%;期末考成績15% |
Grading |
participation (25%), mi-examen 20%, report of case study 40%, final examen 15% |
教師網頁 |
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教學內容 |
1.策略管理沿革與各家基本觀點理論分析:資源基礎、產業組織模式、策略延伸理論、劇景式策略規劃等。 2.企業競爭優勢的基本架構。 3.企業策略之內容、形成過程、執行 3.國內外企業策略管理個案討論與分析 |
Syllabus |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterpris strategy contents, formulation, implementation |