| 當期課號 |
3524 |
Course Number |
3524 |
| 授課教師 |
賴富山 |
Instructor |
Lai,Fu Shan |
| 中文課名 |
傳播理論 |
Course Name |
Theories of Mass Communication |
| 開課單位 |
傳播藝術系(二進)四A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
教學目標：
1. 使學生了學傳播學各派基礎理論、模式及研究發展歷程及研究範疇 (知識)
2. 認識理論在實際傳播問題上之運用 (其他)
3. 認識不同理論的基本觀點，並訓練辨証批判的思維能力 (技能)
4. 使學生對傳播媒介之本質及角色有更深一層的了解 (態度) |
Objectives |
1. Understand basic communication theory and research (knowledge) 2. Apply theoretical understanding to practical uses (other) 3. Understand and develop different theories of communication, thereby developing critical thinking (skills) 4. Develop a deeper layer of understanding of the autonomy of communication practices (development) |
| 教材 |
議題探討 |
Teaching Materials |
agenda discuss |
| 成績評量方式 |
出席參與討論:30%
期中考:30%
期末考:40% |
Grading |
Participation:30%
Middle term:30%
Final:40% |
| 教師網頁 |
|
| 教學內容 |
第一週：傳播的定義
第二週：大眾傳播的特徵
第三週：傳播媒介的組織與功能
第四週：守門人
第五週：守門人的專業意理
第六週：收接與分析
第七週：使用與滿足
第八週：期中考
第九週：創新傳佈
第十週：兩級傳播
第十一週：議題設定
第十二週：議論建構
第十三週：知溝理論
第十四週：沈默螺旋
第十五週：涵化分析
第十六週：媒體素養
第十七週：媒體亂象
第十八週：期末考 |
Syllabus |
Week1:definition of communication
Week2:mass communication features
Week3:media organize and function
Week4:doorkeeper
Week5:doorkeeper specially
Week6:receive & analyze
Week7:uses & gratifition
Week8:middle term
Week9:diffusion of innovations
Week10:two-stage communication
Week11:agenda-setting
Week12:agenda-building
Week13:knowledge-gap theory
Week14:spiral of silence
Week15:cultivation theory
Week16:media literacy
Week17:media disorder
Week18:final |