| 當期課號 |
3427 |
Course Number |
3427 |
| 授課教師 |
湯永成 |
Instructor |
, |
| 中文課名 |
產品企劃 |
Course Name |
Product Planning |
| 開課單位 |
工業設計系(四進)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
一、使學生對一般產品企劃的整體作業流程及其各個階段之工作內容有所瞭解，以期將來面臨工業設計師工作崗位上之設計企劃任務時，能備有必要之基礎知識。二、使學生更具市場之敏感度，真正養成使用者導向之設計價值觀。以期能夠經常確保其所從事之設計正是使用者所需求之產品。三、在課程中養成同學自行完成一件產品企劃案之能力，以期在畢業專題設計之企劃上可有正確之著力點。 |
Objectives |
1.Understanding procedures and contents in each step of a product planing project. 2.Enhancing marketing awareness amomg students, which in tern, will make them becoming more user oriented in their future designs.
3.Devicing students with the ability to program a product planing projet，expect to have the correct point of put forth effort on the planning of the graduation monograph design. |
| 教材 |
教科書
Karl T. Ulrich、Steven D. Eppinger 著，張書文、戴華亭譯，產品設計與開發，
2002，初版一刷，美商麥格羅、西爾國際股份有限公司台灣分公司。
參考書：
Robert Blaich ＆ Janet Blaich 著，楊敏英譯，產品設計與企業策略，2003，
初版，美商麥格羅、西爾國際股份有限公司台灣分公司。 |
Teaching Materials |
Textbook
Karl T. Ulrich, Steven D. Eppinger, ShuWen Zhang, wear Huating translate, product design and develop,
2002, the first edition is brushed, American trader agate doses of Luo, west international Taiwan Branch of Limited Company.
Reference book:
Robert Blaich & Janet Blaich, Yang MinYing translates, product design and enterprise's tactics, 2003,
The first edition, American trader agate doses of Luo, west international Taiwan Branch of Limited Company. |
| 成績評量方式 |
教學活動及評量方式：
各階段報告發表 30%
期末專題發表 30%
參與討論（態度） 20%
出缺席 20% |
Grading |
Teaching moves about and commenting amount way:
Every interim report is issued 30%
The special topic is issued at the end of term 30%
Participate in discussing ( The attitude) 20 %
It is absent to appear 20 % |
| 教師網頁 |
|
| 教學內容 |
《課程目標》
1.使學生對一般產品企劃的整體作業流程及其
各個階段之工作內容有所瞭解，以期將來面臨
工業設計師工作崗位上之設計企劃任務時，
能備有必要之基礎知識。
2.使學生更具市場之敏感度，真正養成使用者導向之
設計價值觀。以期能夠經常確保其所從事之設計
正是使用者所需求之產品。
3.在課程中養成同學自行完成一件產品企劃案之能力，
以期在畢業專題設計之企劃上可有正確之著力點。
《教學內容》
1.新產品開發與企劃之基本概念。
2.產品企劃之作業流程及各階段工作內容。
3.KJ法在產品企劃中之應用。
4.新產品企劃書之內容概要及其撰寫。 |
Syllabus |
《Objectives》
1.Understanding procedures and contents
in each step of a product planing project.
2.Enhancing marketing awareness amomg students,
which in tern, will make them becoming
more user oriented in their future designs.
3.Bestowing students with the ability to
perform the task of product planning projects
independently, which will also be useful for
planning their own Graduation Design Project.
《Syllabus》
1.Fundamental concepts on product planning.
2.The process and contents in
each step of product planning.
3.The application of
KJ method in product planning.
4.The content structure and preparation
of new product planning proposal. |