| 當期課號 |
1989 |
Course Number |
1989 |
| 授課教師 |
胡美芳 |
Instructor |
HU,MEI FANG |
| 中文課名 |
公益廣告片製作 |
Course Name |
Advertising Production for Public Service |
| 開課單位 |
傳播藝術系(四日)三B |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
教學目標：
1. 使學生了解公益廣告的運作與掌握相關議題(知識)
2. 具有製作公益廣告片的專業能力(技能)
3. 能具備廣告片製作從業人員之專業態度(態度)
4. 能了解公益廣告之發展現況(其他 |
Objectives |
1. Understand the public service sector and issues in producing television commercials (knowledge) 2. Learn how to create public service commercials (skills) 3. Develop television commerical production skills (development) 4. Understand the development and current state of public service television commercial production (other) |
| 教材 |
自編教材 |
Teaching Materials |
selected readings and televsion commercial clips |
| 成績評量方式 |
課堂討論30% 期中作品30% 期末作品40% |
Grading |
Class participation 30%, mid-term work 30%, final work 40% |
| 教師網頁 |
|
| 教學內容 |
本課程將使同學初步了解廣告片的製作流程,並結合探討企業之社會責任與製作有效益的公益廣告,並在實際製作公益廣告影片與分析案例的同時加強同學的專業的視野。 |
Syllabus |
This course will show students the step-by-step process of producing TV commercials. Students will learn sound/image strategies and practical techniques to prepare themselves for work in the professional field. |