| 當期課號 | 7165 | Course Number | 7165 |
|---|---|---|---|
| 授課教師 | 王順生 | Instructor | WANG,SHUN SHENG |
| 中文課名 | 進階顧客關係管理 | Course Name | Advanced Customer Relationship Management |
| 開課單位 | 工業工程與管理系碩士班二A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 透過一系列的實務案例探討來增進學生對顧客關係管理之理解能，並以專題報告的方式來提昇學生的通及寫作能力。 | Objectives | Passes a series of cases to search increases lives understanding energy the guest management, by the way which considers raises fresh passes and makes the ability. |
| 教材 | 顧客關係管理,李勝祥,滄海書局 | Teaching Materials | |
| 成績評量方式 | 期中考:30%,期末考:30%,平時成績:40% | Grading | Midterm exam 30%, final exam 30%, homework 40% |
| 教師網頁 | http://163.17.12.28 | ||
| 教學內容 | 本課程藉由行銷策略及資訊科技來介紹顧客關係管理的主要成份 | Syllabus | Through the usage of marketing strategy and information technology, this course studies the main parts of customer relationship management. |