| 當期課號 |
3317 |
Course Number |
3317 |
| 授課教師 |
阮聘茹 |
Instructor |
Juan,Pin Ju |
| 中文課名 |
休閒消費行為 |
Course Name |
Tourism Behavior |
| 開課單位 |
休閒事業管理系(二進)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
課程內容涵蓋消費者在消費行為上,策略上,文化上,道德上的議題並輔以休閒產業相關個案研討之。 |
Objectives |
Courses addresses the issues and topics of customer behavior, including culture, marketing strategy, psychology etc. |
| 教材 |
John Swarbrooke & Susan Horner （譯者：謝智謀、王怡婷）（2004）。觀光消費行為-理論與實務。臺北市：桂魯有限公司。 |
Teaching Materials |
John Swarbrooke & Susan Horner, 2004. Consumer Behaviour in Toursim. Taipei, EC LINK LTD. |
| 成績評量方式 |
＊個人成績：
期中考試 40%
課堂討論(缺席，或積極參與課堂討論)20%
＊小組成績：
期末分組報告 40% |
Grading |
Mid-term Exam- 40%
Active participation in class 20%
Group Project Presentation 40% |
| 教師網頁 |
|
| 教學內容 |
消費者行為的研究基於為了瞭解與洞悉而檢視人們，研究與瞭解消費者行為是企業與個人在市場成功的先決條件。本課程目的在使學生能學習到消費者行為之相關理論，並輔以個案範例做說明，兼顧理論與實務應用，以助於學生未來進入職場的參考準則。 |
Syllabus |
This course is designed to introduce the consumer behavior within leisure marketing. Leisure behavior is imperative in today's highly competitive business environment. After all, in such circumstances the ability to compete effectively is highly correlated with the ability to tailor the leisure product to tourists' needs, expectations, and desires. |