| 當期課號 |
3315 |
Course Number |
3315 |
| 授課教師 |
賴毓佳 |
Instructor |
, |
| 中文課名 |
休閒產業策略經營管理 |
Course Name |
Strategic Management of Recreational Business |
| 開課單位 |
休閒事業管理系(二進)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
以策略與經營管理之學理探討休閒產業經營策略，另輔以個案研討方式，釐清同學概念，協助同學瞭解與操作策略經營管理。 |
Objectives |
This course provides students a thorough introduction of the characteristics of leisure industry and the skills of strategic management. Hopefully it is useful for the students in the field of leisure industry in the future. |
| 教材 |
休閒事業管理，張宮熊、林鉦琴，揚智文化事業股份有限公司 |
Teaching Materials |
RECREATION INDUSTRY MANAGEMENT，Zhang, Gong-Xiong、Lin,Cheng-Chen，Yang-Chih Book Co., Ltd. |
| 成績評量方式 |
期中考：30%
期末報告：30%
課堂討論：20%
作業：20% |
Grading |
midterm 30%, final 30%, HW 20 %, discuaaion 20% |
| 教師網頁 |
|
| 教學內容 |
課程規劃下列主題：
一、休閒事業管理緒論
二、休閒事業的策略管理（一）基本策略枝擬定
三、休閒事業的策略管理（二）策略的思考與執行
四、休閒事業的策略性行銷管理
五、休閒事業的廣告與促銷策略
六、休閒事業之人力資源管理發展
七、休閒事業的財務管理介紹
八、休閒事業的作業管理
九、各類型休閒事業的經營策略分析 |
Syllabus |
The courses topics:
1.The introduction of business management in leisure.
2.The strategic management of leisure industry: I. proposal the basic strategic.
3.The strategic management of leisure industry: II. Strategic thinking and performance.
4.Strategic marketing management in leisure industry.
5.The strategic of advertisement and promotion in leisure industry.
6.The human resource management in leisure industry.
7.The introduction of financial management in leisure industry.
8.The operations management in leisure industry.
9.All kinds of management strategy analyze in leisure industry. |