| 當期課號 | 3126 | Course Number | 3126 |
|---|---|---|---|
| 授課教師 | 陳盈達 | Instructor | CHEN,YING TA |
| 中文課名 | 網路行銷 | Course Name | Internet Marketing |
| 開課單位 | 企業管理系(二進)四A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 網際網路在運算、傳輸、內容方面的能力進步神速，對於電子商務及行銷方面之策略及業務活動也產生相當大的衝擊，本課程之目的乃是了解網際網路媒體的特性與能力、以及在商務及行銷方面之應用潛力，據以規劃適當的銷售、行銷、服務、顧客關係等，以便提昇電子商務及行銷之效能與效率。 | Objectives | Due to the rapid technological progress on computing, transmission and content, the internet has significant potential for business commerce and marketing application. The purpose of this course is to understand the internet’s infrastructure, media characteristics, and capability. And learn how to effectively adopt this technology for marketing. This course covers the planning issues on commerce, marketing mix, service and customer relationship for improving the efficiency and effectiveness of electronic marketing. |
| 教材 | 書名 : 網路行銷 出版社:雙葉書廊有限公司 作者 : 盧希鵬 |
Teaching Materials | Internet marketing |
| 成績評量方式 | 1.平常成績 40% 2.報告成績 30% 3.作業成績 30% |
Grading | 1.平常成績 40% 2.報告成績 30% 3.作業成績 30% |
| 教師網頁 | www.sun-ya.com.tw | ||
| 教學內容 | A1.網路經濟 2.網際網路與競爭策略 3.網路行銷新典範 4.數位行銷策略規劃 5.網路消費者行為 6.創新擴散理論 7.虛擬社群的策略 8.網的策略 9.虛擬通路 10.虛擬企業的策略 11.關係'忠誠與品牌 12.定價策略 13.獲利模式 14.自然成長 |
Syllabus | 1.Network economical 2.Internet and competition atactic 3.Network marketing new an example 4.Digerati marketing atactic paln 5.Network a consumer behavior 6.Innovate to spread theory 7.Avatar colony atactic 8.Net atactic 9.Avatar a route 10.Avatar business atactic 11.Relationship faithful and brand 12.Fixed price atactic 13.Advantage mode 14.Natural to grow up |