當期課號 |
1877 |
Course Number |
1877 |
授課教師 |
胡淑惠 |
Instructor |
, |
中文課名 |
廣告創意思考 |
Course Name |
Creative thinking for commerical marking |
開課單位 |
傳播藝術系(四日)一A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
教學目標: 1.了解創意本質(知識) 2.學習如何發想創意(技能) 3.鍛鍊嚴謹的思考過程(態度) 4.學習如何放鬆思考(其他) |
Objectives |
Practice creative thinking methods to enhamce one's creativity and strategic thinking in advertising copy writing. |
教材 |
1.廣告創意解碼,Bernard Cathelat,Robert Ebguy,滾石文化出版 2.廣告設計,管倖生著,三民出版 3.廣告創意手冊,時報廣告獎編輯委員會編着,視傳文化出版 4.GOOGLE 廣告工具,Davis,上奇書版 |
Teaching Materials |
1.Google Advertising Tool |
成績評量方式 |
期中: 20% 平常作業:40% 期末:20% 出席率: 20% |
Grading |
Midterm: 20% Assignments:40% Final:20% Attendance: 20% |
教師網頁 |
|
教學內容 |
1.啟發多元化的創意思考模式 2.廣告策略與企劃的發想及創意策略的擬定 3.廣告媒體專案討論分析與應用練習 |
Syllabus |
1.To practice and incorporate various creative thinking skills. 2.Analyze variety of sample advertisement effectiveness and appropriateness of messages and visuals. 3.To explore and practice advertising production issues in various media. |