| 當期課號 |
7621 |
Course Number |
7621 |
| 授課教師 |
曾宇良 |
Instructor |
TSENG,YU LIANG |
| 中文課名 |
節慶活動管理 |
Course Name |
Festival and Activity Management |
| 開課單位 |
休閒事業管理系碩士在職專班二A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程將以節慶錄影帶觀賞方式介紹台灣與國內、外之主要慶典之歷史由來、及傳統活動。本門課亦將介紹如何籌畫、宣傳廣告、辦理、管理、評估方法、及申請活動企劃書撰寫等方法,期末報告內容為活動事前企劃書及事後評估。 |
Objectives |
This class will describe the history, the tradition, and the activities of the holidays in Taiwan and the other countries.It also study how to plan and to manage the festivals and specual events. |
| 教材 |
課堂講解,小組討論 |
Teaching Materials |
speech , group discuss |
| 成績評量方式 |
平常成績50％（包含出席率，上課發言討論情形等)
期末報告50% |
Grading |
General test 30%
Midterm presentation 30%
Case study report 40% |
| 教師網頁 |
|
| 教學內容 |
本課程將介紹台灣與國外之主要節慶活動,亦將介紹如何籌畫、宣傳廣告、辦理、管理、評估方法、及活動企劃書撰寫等方法。 |
Syllabus |
This class will introduce Taiwan and the main festival activity of the abroad, also introduction how raise a painting, publicizee an advertisement and carry out, manage, evaluate a method, and the activity plan book to compose etc. method. |