| 當期課號 |
7313 |
Course Number |
7313 |
| 授課教師 |
李延熹 |
Instructor |
LEE,YAN SHEI |
| 中文課名 |
行銷管理專題 |
Course Name |
Seminar of Marketing Management |
| 開課單位 |
應用外語系碩士班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程主要目標在使學生有能力對行銷管理的問題確認，分析，進而發展行銷策略，及制訂決策。此課程協助學生學習現代行銷的重要觀念與內容。 |
Objectives |
The primary goal of this course is aimed at enhancing participants' capacity for problem identification, issue analysis, strategy developing, and decision-making with respect to marketing management. This course is designed to help the students learn the basic concepts of modern marketing The basic objectives of this course are to provide student with a broad introduction to marketing concepts. |
| 教材 |
Marketing: An Introduction
Consumer Behavior |
Teaching Materials |
Marketing: An Introduction
Consumer Behavior |
| 成績評量方式 |
課堂報告 50%
期末報告 50% |
Grading |
oral report 50%
final paper 50% |
| 教師網頁 |
|
| 教學內容 |
本課程教學包含兩大主題 行銷學原理與商業心理學 |
Syllabus |
This course is to train students to cope with the increasingly important studies of marketing and business psychology. |