| 當期課號 | 7311 | Course Number | 7311 |
|---|---|---|---|
| 授課教師 | 嚴國慶 | Instructor | YAN,KUO QIN |
| 中文課名 | 電子商務溝通 | Course Name | E-Commerce Communication |
| 開課單位 | 應用外語系碩士班一A | Department | |
| 修習別 | 選修 | Required/Elective | Elective |
| 學分數 | 3 | Credits | 3 |
| 課程目標 | 本課程之目的乃是了解電子商務技術的能力、商務運作流程以及電子商務規劃方法，以便將技術充分運用於目前的業務或開創新的應用領域。 | Objectives | The purpose of this course is to understand the capability of EC technology, the business processes, and the planning methodology. Based on this understanding, the students can effectively adopt EC technology for current business application or for creating new application area. |
| 教材 | 電子商務總論，余千智主編，智勝文化事業出版。Handbook OF Electronic Commerce:Technology, Management, and Applications. | Teaching Materials | 電子商務總論，余千智主編，智勝文化事業出版。Handbook OF Electronic Commerce:Technology, Management, and Applications. |
| 成績評量方式 | 課堂互動與出席率：20% 分組報告：40% 期未及期中考：40% 點名不到，每次扣學期成績3分 |
Grading | Interactive:20% Group Report:40% Mid-tem & Term Examination:40% |
| 教師網頁 | http://163.17.28.140 | ||
| 教學內容 | １－課程說明、先導概念 ２－電子商務概論 ３－電子市集 ４－電子商務之零售應用 ５６－消費者行為、線上行銷研究 ７８－數位學習及其他EC應用 ９－期中考試 １０－訂單履行及EC支援服務 １１－EC策略 １２－電子商務創業計畫 １３－電子商務創業計畫 １４～１７－個案報告 １８－期末考試 |
Syllabus | 1. Introduce to Electronic Commerce 2. Internet Framework and Resource Access Service 3. Network Safety 4. EC Intermediary and Electronic Payment System 5. Network Publish and Digital Library 6. System Develop Method of EC Application 7. EC and Marketing 8. EC and Bank Service 9. EC and Supply Chain Management 10.EC and Accounting Service 11.EC and Investment 12.EC and Human Recource Management 13.EC and International Trade 14.The EC Policy and Law 15.Information and Network Economic |